We use the following working-titles:
‘ante-chambre’, ‘lobby’ or ‘partnering-area’ and ‘hall’ for the demo’s.

As IFA 2003, the concept of our Philips booth-design 2005 is all about perception and ‘place to be’. After landing in metropole Berlin, and arrival in a chaotic hotel, reception at the Philips desk may be distinguished. A visual relief or refreshment.

Through clear visibility, the design shirks the fake cosiness (and realistically does not aim to refurbish the complete hotel). One enters the empty reception-zone, with only a desk, and one is welcomed in the ‘ante-chambre’.

The ‘lobby’ or ‘partnering-area’ has a quiet atmosphere with dipped lightning; to receive guests, explain purposes and point at illuminated example demo’s. The atmosphere of this ‘lobby’ (about 140m2 x 2,3m high) contrasts with a brilliant illuminated ‘hall’ (about 140m2 x 4,8m high), which is grouped around it.
Perceived from the public hotel-domain this ‘hall’ is counter-point or answer in routing. Inside the booth this eminent room offers constant and clear orientation. The architectural space is noticeable; where you are is simple and obvious. The ‘partnering room’ also adapts a attractive more private sitting area with laptop connections in active but comfortable seating couches, and the illuminated filigrane ‘wall’.

After business and 'partnering', the ‘ante-chambre’ has a balcony towards the hotel corridor. Although naturally divided, this empty space (and desk etc.) is noticed from the hotel entrance as one quiet isle and ‘place to be’.

in samenwerking met	Studio Tognini
project architect	Thomas Kemme en Perry Habraken
categorie	interieur
discipline	tentoonstellingen
locatie	Hotel Berlin, Berlijn
ontwerp	2005
gebouwd	2005
opdrachtgever	Philips Semiconductors
6.6 - 3 stemmen -